- Show (and Tell) a Story
Everyone loves a good story.
Crafting a narrative behind your brand is one of our favourite ways to start building a connection to your target audience and also showcase the essence behind the product or service that they are experiencing. Take the opportunity to highlight the roots of your brand with blog posts, value-added social media posts and Behind the Scenes content to establish that emotional connection with your audience.
One of our favourite ways to start telling a story is with content surrounding the team, Behind the Scenes. This can be as simple as introducing the people that make your brand through curated social media posts, or with spontaneous short-form content such as stories.
OUR TOP TIP: BTS content is a great way to showcase the faces behind the brand; keep these authentic and spontaneous to nurture audience connection.
- Consistency & Cultivation
Communicating with your audience consistently is key to helping your brand develop strong roots and succeed in the long-term. This can come in numerous forms, from logo and typography to the colours that you would use in content across different platforms and social channels. Not only will this help build recognition for your brand, but also creates trust with your audience base.
Cultivating this tone of voice and visual identity in your website, social media channels, and other marketing materials helps communicate your brand’s personality and values. Having this as your reference point means being able to communicate a lot more effectively with your customer base. This is a pivotal point in the building of your brand, and something we love to do with all our clients is ensuring we are aligned on Brand Guidelines and have a go-to Brand Book before forging ahead.
- Evolve
That being said, developing the look and feel of your brand is a constant process that will have its ebbs and flows. Evolving as a business is a fine balance between keeping up with trends and the current social landscape, while staying true to the values that make your brand unique.
A huge part of this can be seen through the journey your customer takes; from the point they feel compelled to check out your page, to after the experience or purchase. What sets your brand apart from the rest? What can they find with you that is scarce everywhere else?
Challenge the status quo by personalising the customer journey from start to finish, and tailoring your marketing messaging to answer their needs and preferences. Make the most out of data-driven insights to understand your clients even better, in order to deliver more personalised content, recommendations, and promotions.
Continuously monitoring and adapting your strategies is an integral part of developing your brand into a long-standing, impactful presence in your industry. Leaning into both strategies as well as holistic approaches to branding will help your business tell a compelling story, leverage digital channels, and ultimately be memorable.
Want to find out more?
Reach out to us today.
