In today’s day and age, it is critical to capture your potential clients from the very first image, regardless if you are trying to sell or put a property up for rent.
This is especially the case when it comes to capturing any form of marketing or branding material, from the property itself to even having an agent describing the property.
While it may seem like a huge cost upfront compared to picking up the camera and doing it yourself, we promise that it will pay off so much more in the long haul if you invest in the help of a professional.
Here are our Top 5 reasons why you should invest in a having a professional capture your real estate, today:
1. High Quality Work (and Gear)
Professional photographers and videographers have the technical skills, experience, and not to mention equipment required to produce immaculate content that showcase the very best of your property.
Investing in a professional (or even better yet, a team of them!) means you do not have to worry about the technical nitty-gritty such as lighting, composition and exposure. Instead, these skills will be applied to create stunning media that will help you highlight what your estate has to offer.
2. Value for Money
Don’t be taken aback by the initial cost of hiring a professional!
The service best suited for you is the one that is respectful of your time, budget, and needs.
We know it can seem a lot at the get-go, but investing in quality capture is critical in ensuring long-term returns not just for this one transaction, but also future deals (ie. if you are continuously representing the same agency or yourself).
Having high-quality content consistently not only shows how much potential the property can have, but also opens the doors to more serious offers.
3. Reliability
Save both time and effort by trusting a professional to handle every step of the capturing process from start to finish.
Not only will they take care of the planning, setup, and execution of the shoot, but also have a strict timeline and date of delivery for your assets. An example of this is how NB Media offers next-day delivery for all real estate capture. Not only that, we also do not charge for additional imagery you might require to round out your listing.
This is so you can focus on other tasks throughout the sale process, and trust that the shoot will come back ready to go.
4. Thoroughness
Professionally produced images and videos go the extra mile in enhancing your brand image and attracting customers in comparison to using stock images.
Hiring a person or team who is equipped to do a thorough job also means being able to focus on other aspects of the sale, knowing that the deadline will be met.
You can also tell how thorough a photography and videography service is based on the packages that they offer- does content capture include wide shots of the entire property? What about outlines and indicators? Would you have to jump in and do it yourself after-the-fact?
This is why NB Media provides all-in-one packages to check off all these boxes. From creating a customised floor plan, to 3D matterport maps tours and even drone photos and videos of your property.
5. Value-Added Services
Capturing the content for the actual advertisement is only the first step.
If done right, this content can also move on to be used for multiple purposes and platforms, such as marketing materials, website content, and even social media posts.
Not only will this provide a stronger return on investment over time, but also help boost the credibility of future listings from you. This is why we believe in providing additional services that help build your entire real estate portfolio, such as agent pieces, as well as writing the actual copy that goes with the listing itself.
Trusting the professionals with your real estate capture is essential in helping your listing go the extra mile. Furthermore, forming a relationship with the team will help deliver results that exceed your expectations.
Interested in having us capture your property?
Reach out to us today for a chat.
