How to Repurpose Your Social Media Content

Learn how to repurpose social media content to save time and money, while building a loyal customer base.
How to Repurpose Your Social Media Content

Why Repurpose Content?

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There are numerous reasons why all kinds of businesses and creators choose to re-invent and make the most out of content they might already have.

Repurposing content involves using existing photos and videos, and refreshing them to be used across a number of digital and social platforms.

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By doing so, not only do businesses save time and resources, but they also fully maximise the potential for reach and engagement from each piece of content.

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Here are a few ways you too, can leverage on refreshing content based on your marketing objectives:

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  1. Increasing Brand Visibility

Consistency is vital when it comes to developing and maintaining brand visibility. Over time, this helps continuously attract potential customers, building brand loyalty in target audience segments. By constantly repurposing and refining the content you post, you are reinforcing your brand identity across platforms like Facebook, Instagram, LinkedIn, and more.

  1. Boosting Engagement Numbers

By refreshing the content you put in front of your audience’s eyes, you are learning how to cater to the different preferences that your audience segments have. For example, if a picture of a new product performed well on Instagram, that content can be repurposed into a “Product Insight” or “Behind the Scenes” style post for Facebook or LinkedIn, directly diversifying your content and increasing engagement.

  1. Drive Traffic and Conversion

Having solid content pillars means allowing for your audience to have a consistent customer journey, driving traffic to your website and ultimately leading to conversion. Regardless if it’s through showcasing product features through short videos, or re-cut user-generated content, dynamic content goes a long way in compelling customers to take action.

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Our Top Strategies for Repurposing Content

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  1. Create Bite-Sized Content

Maximise the longevity of existing content by breaking video or photo collections down into smaller groups. This makes content easily consumable, and more likely to be shared across platforms such as Stories.

By doing so, you are keeping your audience continuously engaged, and also allowing for the opportunity for them to interact with your content.

  1. Experiment with Different Formats

Take the time to edit and crop your content to suit the native requirements and preferences of each platform. For example, repurpose a series of reels from Instagram into visually appealing graphics for LinkedIn. Or consider breaking down blog posts into a story set for Instagram, that can be curated into your Highlights as a resource for future first-time profile visitors.

  1. Leverage User-Generated Content (UGC)

Engage with your audience and share any user-submitted content related to your brand and products. These pictures, testimonials and videos are a great way to build social credibility, and bring a new level of authenticity to your brand.

Repurposing content for social media can prove to be a cost-effective and efficient way to help boost growth and conversion.

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By being strategic with how you refresh existing content, you too can increase brand visibility and engagement, driving more meaningful interactions with your audience.

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Want to find out more about UGC, or maximising your social media library?

Drop us a message today.

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Candice Eliaes

Candice Eliaes

Marketing & Social

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