Digital Advertising Strategies: From PPC to Native Ads

We navigate paid advertising strategies, and what it means to craft a compelling digital campaign that also converts.
Digital Advertising Strategies: From PPC to Native Ads

With more and more businesses leaning into the power of paid advertising across digital channels, it is now more important than ever for marketers to learn how to maximise their online reach and drive conversions.

‍

From Pay-per-Click (PPC) campaigns to Native Ads, there’s a wide range of options available to connect with your target audience effectively. In this article, we’ll explore these digital advertising strategies, their benefits, and how you can integrate them into your marketing mix to achieve success.

‍

Understanding Digital Advertising Strategies 

‍

  1. Pay-per-Click (PPC) Advertising

‍

PPC advertising allows businesses to bid on keywords relevant to their target audience and pay a fee each time their ad is clicked. Platforms like Google Ads offer robust PPC advertising options, enabling advertisers to reach users who are actively searching for products or services related to their business.

‍

  1. Display Advertising 

‍

Display advertising involves placing banner ads or visual ads on third-party websites and targeting users based on demographics, interests, or browsing behaviour. Display ads can increase brand visibility and awareness, especially when strategically placed on high-traffic websites within your niche. 

‍

  1. Native Advertising 

‍

Native advertising seamlessly blends into the user experience of the platform where it’s displayed, providing a non-disruptive and engaging way to promote products or services. Native ads match the form and function of the platform, making them less intrusive and more effective at capturing your users’ attention. 

‍

Crafting Effective Digital Advertising Campaigns 

‍

  • Set Clear Objectives: Define your advertising goals, whether it’s increasing website traffic, generating leads, driving sales or raising brand awareness. Align your digital advertising strategy with these objectives to measure success effectively.

  • Target Audience Research: Conduct thorough audience research to understand your target demographic’s preferences, behaviours and pain points. Use this information to create highly targeted and relevant advertising campaigns that resonate with your audience.

‍

  • Compelling Ad Copy and Creative: Craft attention-grabbing ad copy and visually appealing creative assets that compel users to take action. Tailor your messaging to address your audience’s needs and showcase the unique value proposition of your products or services.

‍

  • Optimise for Conversions: Continuously monitor and optimise your digital advertising campaigns to maximise conversions and ROI. Experiment with different ad formats, targeting options, and bidding strategies to identify what works best for your business.

‍

Integrating Digital Advertising with Your Marketing Mix 

‍

  • Synergy with SEO: While SEO focuses on organic visibility, digital advertising can complement your SEO efforts by targeting high-intent keywords and driving immediate traffic and conversions. 

‍

  • Content Marketing Alignment: Align your digital advertising campaigns with your content marketing strategy to amplify the reach of your content assets and drive engagement with your target audience.

‍

  • Email Marketing Integration: Use digital advertising to promote your email list and incentivise sign-ups, allowing you to nurture leads and engage with subscribers through targeted email campaigns. 

‍

Regardless if you are leaning towards PPC campaigns or native ads, digital advertising offers a variety of opportunities for businesses to expand their online presence and drive results. By understanding the different advertising strategies available, setting clear objectives, and crafting compelling campaigns tailored to your target audience, you can leverage digital advertising to achieve your marketing goals effectively. 

‍

From increasing website traffic to generating leads and boosting sales, integrating these strategies into your marketing mix can help you maximise your reach and achieve sustainable growth.

Want to learn more about Performance Marketing, and driving conversion?

Drop us a message today.

‍

Candice Eliaes

Candice Eliaes

Related News

See All
This is some text inside of a div block.

Email Marketing 101: Strategies for Building Effective Campaigns

Finding proven strategies to drive conversion can be like finding a needle in a haystack in today’s digital landscape. But one thing’s for certain- email marketing remains a cornerstone for businesses seeking to engage with their audience effectively. With its large reach and ROI potential, email marketing continues to remain among the top methods for driving conversions while nurturing customer relationships. Regardless if you are a seasoned marketer or just dipping your toes into email marketing, understanding the fundamental strategies for crafting successful campaigns is essential. We’ve put together our top tips when it comes to all things email marketing to help you elevate your campaigns to new heights.
Read More
This is some text inside of a div block.

The UGC Guide: Everything You Need to Know About User-Generated Content

When it comes to marketing, user-generated content (UGC) has become a powerful tool for brands looking to engage with their audience, build trust, and expand their reach. From social media shoutouts to glowing reviews, UGC serves as a cornerstone of successful content strategies.
Read More
This is some text inside of a div block.

Digital Advertising Strategies: From PPC to Native Ads

With more and more businesses leaning into the power of paid advertising across digital channels, it is now more important than ever for marketers to learn how to maximise their online reach and drive conversions. From Pay-per-Click (PPC) campaigns to Native Ads, there’s a wide range of options available to connect with your target audience effectively. In this article, we’ll explore these digital advertising strategies, their benefits, and how you can integrate them into your marketing mix to achieve success.
Read More
This is some text inside of a div block.

3 Ways to Improve Your Real Estate Capture

If you want to captivate potential buyers and convert inspections to offers, you need more than just a good listing- engaging prospects also means storytelling with compelling visuals, alongside the help of innovative tools.
Read More
This is some text inside of a div block.

Our Guide to Branding: How to Stand Out in a Crowded Market

Building a strong brand identity is critical for businesses that are looking to differentiate themselves and capture the attention of their target audience. With countless options and alternatives available to consumers, standing out amidst the noise requires a strategic, calculated approach to branding. In this comprehensive guide, we’ll delve into the key components that make branding successful, and also provide actionable tips to help your brand shine in a crowded market.
Read More
This is some text inside of a div block.

The Best Time to Post on Facebook in 2025

With social media continuously evolving day-by-day, it's more important than ever to get the most out of your content by timing your posts right.
Read More
This is some text inside of a div block.

Maximise Website Engagement: Use Interactive Features to Enhance Your Online Presence

These days, a visually appealing website isn’t enough. To truly stand out and convert visitors into loyal customers, your website needs to engage users and capture their attention. One of the most effective ways to achieve this is by incorporating interactive features that provide value while collecting valuable visitor information. In this article, we’ll explore some of the best tools and strategies to enhance engagement, capture leads, and create a memorable online experience for your audience. We’ll also discuss examples of how different businesses—from e-commerce to service-oriented industries and hospitality—can leverage these features effectively.
Read More
This is some text inside of a div block.

7 Essential Website Features Every Small Business Needs in 2025

In today’s digital landscape, a business website isn’t just a “nice-to-have”—it’s essential. Whether you’re a local café, a boutique retailer, or a service provider, your website acts as the central hub for your brand, attracting potential customers and driving sales. But what separates a good website from a great one? It’s all in the details. Here are seven features every small business website needs to thrive in 2025.
Read More
This is some text inside of a div block.

Branding vs Marketing: Storytelling for Small Businesses

When it comes to growing a small business, both branding and marketing play a vital role. While marketing helps drive awareness and sales, branding is what makes your business memorable. One of the most powerful tools that ties the two together is storytelling. Storytelling allows small businesses to connect with their audience on a deeper, emotional level, creating lasting relationships that go beyond a single sale. In this post, we’ll explore the differences between branding and marketing, how storytelling plays into both, and how you can use it to your advantage in 2024.
Read More
This is some text inside of a div block.

Social Media Marketing Trends in 2025: Ins and Outs

Social media marketing is essential for brands to connect with their audience, and 2025 will bring new shifts in strategies, trends, and tools. In this post, we’ll explore what worked well in 2024, what didn’t, and what we expect to dominate the social media landscape in 2025. From the rise of micro-influencers to shifts in video content formats, these insights will help brands stay competitive and maximise their marketing impact.
Read More
This is some text inside of a div block.

Visual Storytelling – How to Shape Your Brand’s Success

Visual storytelling is vital in any brand's success. Visuals stay in the mind for far longer than text, and this makes images and videos powerful tools to convey your brand’s message. Research from MIT shows that the human brain processes images in just 13 milliseconds, making visual content much faster to comprehend than text.
Read More
This is some text inside of a div block.

Evergreen Content: Why It Matters, and How to Get Started

As the world of digital marketing and social media continues to evolve and grow at a rapid rate, the importance of evergreen content becomes more and more apparent to businesses and individuals alike. But what is evergreen content exactly, and why should every business and brand invest in it? In this blog post, we take a deep dive into the crux of evergreen content, how it’s created, visual deliverables, and real-life examples of how it can transform both revenue and conversion.
Read More
This is some text inside of a div block.

How to Repurpose Your Social Media Content

Creating engaging, high-quality content on a regular basis is vital for driving the growth and conversion of any brand online. However, being put under the pressure to craft this content day-in day-out can prove to take more time and resources than anticipated. Regardless if you are a business that’s looking to boost your online presence, or an individual who wants to level up their personal branding, learning how to repurpose content thoroughly and efficiently can be an absolute gamechanger.
Read More
This is some text inside of a div block.

How Often Should You Post on Instagram Every Week?

We’ve all been there- starting up an Instagram page and being motivated to post every other day, and slowly seeing the motivation die off as the weeks go by. While there isn’t a one-size-fits-all answer as to what is the best posting frequency out there, there are a few key factors that we should all take into consideration when it comes to optimising growth and conversion on this platform.
Read More
This is some text inside of a div block.

Your Complete Guide to SEO: What It Is, and How to Make the Most of It

Regardless if you are a seasoned marketer or budding entrepreneur, you have more than likely heard of the term ‘SEO’- Search Engine Optimisation. In today’s fast-paced world of online engagement, it’s critical to get a thorough understanding of how SEO works to give marketers and business owners alike a competitive edge against the rest.
Read More
This is some text inside of a div block.

How to Run your First Google Ad Campaign

Google Ads is a powerful tool for businesses looking to generate leads and drive conversions. The platform operates on a pay-per-click (PPC) basis, where businesses pay to have their ads put in front of a highly targeted audience. Not only does this help increase the chances of reaching potential customers, but also generate more brand credibility within your selected niche. In this blog post, we show you the basics when it comes to setting up your first Google Ad Campaign. This includes understanding bidding and credit scores, performance monitoring, and different campaign types suited to various business goals.
Read More
This is some text inside of a div block.

Use this One Technique for Successful Ads (Facebook Performance 5)

The Facebook Performance 5 (FP5) is a powerful methodology designed to help advertisers achieve successful paid ad campaigns on Facebook. We take a closer look at what this methodology entails, and how creative elements as well as budgets play a critical role in the long-term success of paid ad campaigns. Find out why this is a game-changer for maximising reach and conversions across various digital niches.
Read More
This is some text inside of a div block.

Instagram vs TikTok: Maximise Conversions and Growth with Short-form Video

Short-form video has solidified its role as a powerful tool for businesses to capture the attention of their target audience. Instagram and TikTok are right at the forefront of this wave, and are the go-to platforms for sharing this content. In this blog post, we walk you through the differences between the two when it comes to paid and organic ads, content strategies, and how to capitalise on each platform to maximise results.
Read More
This is some text inside of a div block.

3 Reasons Why Your Paid Ads Aren’t Working

If you are a small business or growing enterprise trying to stay one step ahead of the competition in today’s economy, it is now more critical than ever to have paid advertising as a part of your overall marketing strategy. We’ve heard all the success stories and results that come from consistent and smart digital advertising across channels such as Google and Meta (Facebook and Instagram), but in this blog, we break down exactly how desired results can be achieved. In this article, we take a closer look at the 3 most common reasons why your paid ads may not be working as expected, and also provide some valuable tips to help optimise your performance marketing efforts.
Read More
This is some text inside of a div block.

Online vs Print Advertising: Everything You Need to Know

In the ever-evolving world of marketing, businesses can feel like they are at a crossroads when it comes to promoting their products or services. Online and traditional print advertising each have their own sets of pros and cons, and both have their own way of leaving an impact on target audiences. Read on to find out what you need to consider when it comes to tossing up between advertising online compared to print.
Read More
This is some text inside of a div block.

Why Your Business Needs Short Form Video Content to Succeed

The key to setting yourself apart from the competition lies in capturing the attention of your target audience effectively. We are all aware of attention spans decreasing across the world with the dawn of shorter-form media content such as TikTok, and it is now more important than ever to secure the long-term success of your company by staying one step ahead. Whether you are a small startup company or a well-established enterprise, leveraging this tool can help you unlock that next level of growth. In this blog post, we take a closer look at why, and how, every business can make the most out of short-form video content.
Read More
This is some text inside of a div block.

Top 3 Website Mistakes and How to Avoid Them

In today’s digital age, having a strong online presence is just the first step for any business. Whether you are a small local business considering your very first website, or an established enterprise looking to give your online platform a breath of new life, a well-designed and executed website can make a world of a difference. Read on to find out the top mistakes people make when it comes to setting up their websites, and how you can best avoid them to make sure you are getting the very most you can out of the platform.
Read More
This is some text inside of a div block.

Boost Your Listing Now: 3D Matterport Tours

To attract more buyers and secure your listing as a prime choice, it is now more important than ever to represent your property with all its strengths in full force. Read on to find out what 3D Matterport Tours are, and how they can help. 3D Matterport Tours are a cutting-edge technology that offer something that has been missing in the real estate market for a long time: a remote experience that is complete and accurate. By allowing potential buyers to view and explore a property in the comfort of their own time, this opens up opportunities for enhancing the buying process, and is a pivotal factor in driving serious offers.
Read More
This is some text inside of a div block.

Top 3 Things to Look Out for When Hiring a Videographer

In today’s digital landscape, video is becoming a staple in every business and individual’s arsenal to make a lasting impression on target audiences. Regardless if you are planning a corporate event, wedding, or even a promotional campaign for your business, we all know the importance of hiring a skilled videographer to capture these special moments and communicate your message effectively. However, not all videographers are created equal. If you, like many others, want to tell a story from a fresh perspective, don’t skip on these top 3 things to look out for before hiring your videographer.
Read More
This is some text inside of a div block.

The Dos and Don’ts of Using Ais

Artificial Intelligence (AI) continues to gain more and more momentum in our digital landscape. We see this in social media, personalised shopping, and even in the cars that we drive (reverse cams included).
Read More
This is some text inside of a div block.

Are You Making These Mistakes with Your Real Estate Listing?

Having a strong real estate listing is critical in attracting serious potential buyers. Not only will this build up the confidence of your interested purchasers, but also extend into helping you achieve optimal sale price.
Read More
This is some text inside of a div block.

3 Ways to Level Up Your Brand Now

Starting a business is now more easy (and difficult) than ever. Effective branding is a critical step in setting yourself apart from the competition, and also making a solid impression on your target audience. In this blog post, we narrow down our top strategies that budding brands and seasoned entrepreneurs alike will find useful when it comes to building a strong, memorable brand identity to take into different audience markets.
Read More
This is some text inside of a div block.

Outsourcing 101: Why and How to Get the Most Out of it

There are numerous benefits to outsourcing when it comes to managing the different aspects of your business. From administration to graphic design and content capture, there is almost always an option to hire externally to help get the task you need done.
Read More
This is some text inside of a div block.

How to Build Your Content Strategy

If you, like many other business owners, wish to build a strong online presence to help grow your brand, you would understand the importance of having a content strategy for online platforms.
Read More
This is some text inside of a div block.

Why Should I Hire a Professional for Real Estate Photography?

In today’s day and age, it is critical to capture your potential clients from the very first image, regardless if you are trying to sell or put a property up for rent.
Read More
copyright 2023 © Made by NB MEDIA
To Top