The Benefits
There’s no doubt that a website would help your brand reach a wider audience- but more importantly, it also serves as a resource for any potential first time or returning clients wanting to learn more about your product or service.
Not only will this help your business tap into a wider market, it also enhances credibility. A well-executed website can help build trust with your target audience, and position yours as a reliable and reputable provider.
The 24/7 availability of the website also means that potential customers and clients can make enquiries or purchases at their own convenience, contributing to increased leads and hence, sales. Showcasing your product in vivid detail, backed up with detailed descriptions and supported with customer testimonials is a major step in building up your customer base- not to mention being able to better handle customer service inquiries!
Mistake #1: Not Having A Goal
The first step to setting your website up for success is having a clear objective in mind. Do you want to get more leads? Increase sales? Maybe you want to use your website to gain more credibility in your industry by including as many stellar reviews as possible. Either way, narrow down your top objectives you want to deliver to your customer base, and this will help guide your design and functionality choices.
OUR TOP TIP: Less is more. A question we like to ask ourselves is “can a first-time customer tell what this website is about, and want to learn more in 3 seconds?”
Mistake #2: Not Working with a Professional
While there is a wide range of website builders available, consulting with a professional can make all the difference in setting your brand apart from the rest. Even if you are on a budget, take the time to shop around for customised packages (like the ones we have) to make sure you are getting as much help as your business deserves.
Having professional input also means you can scale your website with more ease down the line. This means having a solid foundation that would allow you to accommodate expansions, new features and products, while continuing to account for changing needs.
Mistake #3: Neglecting SEO
This is a big one we see with a lot of fresh websites.
Even if you don’t plan to do a lot of continuous or maintenance updates on your website, it is important to allocate resources for local search engine optimisation (SEO) to ensure your website appears prominently in relevant industry searches.
By having an established foundation of SEO-based content and practices, you know the growth of your website is secured. Not only that, doing your due diligence with SEO protocols would mean more seamless transitions into other forms of digital marketing such as paid advertising (through channels such as Google and Meta).
Remember, your website is an ongoing project. There are many things that go into making a website successful, but here are a few more we would love for you to consider:
- User Experience
A user-friendly website that is easy to navigate and responsive design is essential. There’s nothing worse than a frustrating layout driving potential customers away. - Mobile Compatibility
Ensure your website is accessible across different devices to fully unlock potential to reach target audiences. - Content Quality
Take your website as an opportunity to stay engaging and relevant. Schedule in time to re-access how your website is still delivering value to customers/ clients, and stay one step ahead of the competition.
Having trouble with launching your new website? Or want to learn more about optimising your page?
Drop us a message and let’s have a chat.
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