- Portfolio
You’d want to have a good look at the body of work your potential videographer has; even if it’s just hopping on Instagram or (even better) their dedicated website so you can get a good gauge of their capabilities, as well as the types of work they specialise in. While this can be a little tedious if you have a few candidates in mind, going the extra mile to understand their capacities and strengths can mean all the difference when it comes to the final product.
Keep an eye out for the quality of their videos, along with the consistency in which they can tell a story with the content that they are capturing. A diverse portfolio showcasing a variety of projects is a great indicator of how adaptable and versatile the videographer can be, making them a strong candidate when it comes to meeting your needs and also adapting on the fly if required.
OUR TOP TIP: More does not mean better. If a potential candidate has less content in their portfolio than the next, they might still be worth considering, especially if they align with your desired style, and are already shooting the types of content you have in mind (ie. if they shoot weddings, and you are specifically looking for a wedding videographer).
- Understanding Your Vision
Having the technical know-how is just the first step when it comes to executing a crisp, high-quality video piece. While not all of us have an in-depth understanding of cameras, it is important to inquire about the lighting and audio equipment they use. A professional videographer should have access to high-quality gear that produces clear, well-lit content. A good question to follow up with is also asking about their post-product workflow, including the types of software and editing tools they use to fully enhance the final product.
The creativity of the videographer is the final touchpoint when it comes to executing your vision- a professional should seek to align their creative approach with your expectations, and ask thoughtful questions while offering suggestions that could help translate your ideas into a captivating visual narrative. A genuine interest in your project and willingness to collaborate goes a long way.
- Price and Contract
Finally, before making any agreement, it is essential to have a discussion surrounding pricing and contract details with your videographer.
A few key things to ask for include:
- Breakdowns of Costs involved
- Miscellaneous Expenses (if relevant, such as travel and food reimbursements)
- Any Additional Fees (such as equipment rental)
- Cancellation Policies
Make sure that you understand the payment schedule and any deliverables included in the package. We recommend having a written contract drawn up to clearly outline the agreed-upon terms, that would ultimately protect the interests of both parties involved.
Hiring a videographer is an exciting step in your content capture, and can pave the way when it comes to expanding your business or personal brand. Having a responsive and organised videographer will help build compatibility when it comes to capturing the essence and emotion behind your event or brand.
Invest in capturing memorable moments and effectively conveying your message through video by making an informed decision when it comes to hiring your videographer. With a diligent approach, you can hire a professional videographer who can exceed your expectations, while creating a visually stunning video that resonates with your audience.
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