There are many ways to optimise your listing, and it is as much of doubling down on strengths as it is building on weaknesses. Here are some common mistakes you can avoid in your real estate listing:
Poor or Inaccurate Photos
Take it from us, there is nothing worse than low quality photos!
Blurry images and bad lighting can often cause a misleading representation of the property, making a poor first impression that would deter even the most sincere buyer.
The last thing you want is for a potential buyer to be turned off by photos that don’t do the property justice, and not even consider an inspection. This is why we believe in going over the properties we shoot in detail, to not only capture the best it has to offer on the day of, but to also emphasise that in post-production with edits and retouching where required.
Insufficient Property Description
We all scan through the basic pieces of information about a property- how many bedrooms, car spots, and bathrooms. But if something really catches our eye, that’s when we look at the writeup.
An incomplete description fails to provide essential information, but also misses out on the opportunity to highlight the unique selling points of the property. It is critical to elaborate on details that would seriously impact a buyer’s decision such as location, amenities, potential benefits and other features.
Think of writing your property description as telling a story to the potential buyer- what kind of lifestyle can they look forward to? What about the simple creature comforts they can enjoy? These are some of the ways we maximise the listings we work with.
OUR TOP TIP: Put yourself in the shoes of the buyer. What would you love to see? What would deter you from making an inquiry?
Neglecting Presentation and Property Maintenance
We all understand how important it is to ensure that the property is not cluttered, messy, or in an unattractive state both in photos and videos, as well as inspection times. Go the extra mile in sprucing up the place to leave a positive impression on the potential buyer, and help them envision what it would feel like living there.
This extends into how functional the space is too- issues such as peeling paint, broken fixtures or unkempt landscaping can also make buyers hesitant and impact the quality of offers that come through.
Ineffective Marketing and Reviews
Curating your real estate listing in only the first step. Making sure that this listing is seen by your target audience is crucial in the advertising process. If your listing is not exposed to the right demographic, it may really struggle to attract viable potential buyers. Inadequate online presence, lack of professional signage or limited advertising efforts can definitely hinder the visibility of your listing.
In today’s digital age, it is important to remember that your potential buyers are also doing their due diligence leading up to a purchase, and probably looking up properties as well as agents alike. Negative reviews or a poor reputation can cause doubt and hesitation surrounding the quality of the property and agent professionalism.
Developing a strong, compelling real estate listing requires consideration of all aspects of the buyer’s purchasing journey. Maximise appeal and reduce uncertainty by avoiding these mistakes, ultimately facilitating a fruitful sale at the best possible price.
Want help setting your listing up for success?
Reach out to us today for a chat.
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